Economic doldrums hits Nepali CineSansar
Exclusive | Chadani Dixit | December 21, 2010 at 7:47 am
Well, the recession hit US in 2007, while its aftermath is being felt just now in economically volatile country like Nepal. Its better not said anything about political doldrums, but the recent sequence of flops in Nepali CineSansar has once again stalled the currently under production movies.
Movies with multi star casts, big musicals, fun frolic comedies or even hard hitting action thrillers all are failing. Even movies with all of them along with social message and superb acting have not work in recent times. One big example would be recently released ‘Ek Choti Hasideu Na’ starring biggest media icons – Madan Krishna Shrestha & Hari Bansha Acharya.
An infotainment movie, entertainment as well as good social message, failed miserably. Producers are rethinking their further ventures after losing millions of rupees.
Rajesh Hamal, Nikhil, Rekha or even Aryan is no more saleable products now. Rekha’s recent release ‘Khushi’ drowned without a trace. Rajesh’s Dharma along with Manisha Koirala was written off both by the critics and audience within first week of its release.
According to recent survey made by filmykhabar, it highlighted the regular moviegoer of Nepali Cinema are still from below middle class and lower class bracket, who can’t afford to go to cinema hall 4-5 times a month. The increasing inflation in daily commodities, lack of basic essentials like water, electricity, sanitation and congestion free traffic is one of the reason people could hardly think of cinema these days. Life in suburb has become tough and dear for ordinary people to pay homage to ‘chalchitramandir’.
The proliferation of hundreds of international movie channels in television serving much superior quality of movies for free have barred audience from getting up from their couch to go to cinema hall and spend their greens. Another major reason cited in CineSansar recent survey done with middle class and lower middle class audience.
TV is affordable, so is DVD player. When you can watch 7 blockbusters multi-million dollar Bollywood and Hollywood movies for Rs. 25 DVD bought from grey market why would anyone care to spend hundreds of rupees in cinema hall for single movie. After all owning DVD gives you privilege to watch the movie anytime you like according to ones convenience right in ones home.
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